超线性回报
One of the most important things I didn’t understand about the world when I was a child is the degree to which the returns for performance are superlinear. 当我还是个孩子的时候,我没能理解世界上最重要的一个事实:绩效带来的回报通常是超线性的。 Teachers and coaches implicitly told us the returns were linear. “You get out,” I heard a thousand times, “what you put in.” They meant well, but this is rarely true. If your product is only half as good as your competitor’s, you don’t get half as many customers....